Codemasters is an award winning game developer and publisher with a 25-year heritage. Their popular game brands include DiRT, GRID, Cricket and Operation Flashpoint. To streamline their pipeline, Codemasters have integrated tools such as PVRTexTool and PVRTexLib to support compressed texture formats for mobile deployment. They also use PVRShaderEditor for the analysis and optimization of complex shaders, as well as PVRTune and PVRTrace for profiling and debugging purposes. These free tools are supplied in the PowerVR Graphics Tools and SDK. You can also check out an interesting article on how Codemasters bring console quality graphics to mobile.